Using social media for marketing your business and brand is no longer an option now a days, it’s a must! As brands are still trying to leave an everlasting print in the digital social sphere, they should remember it should be essential that they build trust with their customer via social media communities, the question is: how?
Here are a few tips:
(1) Don’t Lose Credibility
Sounds obvious, but it’s not as easy as it sounds. Don’t bombard your customers with information about your brand, and adding calls to action about purchasing or getting that product today. Take the time to share something informative, and involve your fans and customers through generic and engaging posts.
See the thing is, transparency is not an option, it is there, whether you want it or not, and as people are talking about issues associated with your brand, you need to embrace it, jump into the conversation, and see how you can fix it. In a report from eMarketer, 77% of buyers said they are more likely to buy from a company that uses social media. This is impressive, and telling of how consumers want to engage with brands.
(3) Be Responsive
If your customer has sometime to say and make the effort to reach out to you via your social media communities, respect that, and give them the same effort and appreciation by getting back to them. Address their issues, solve their problems, and handle them with care. The more you do that, the more loyalty you have, and the more likely you’d build brand ambassadors.
Remember, as humans, without trust, our relationships can never go past a certain level. The same goes for brands building relationships with consumers.